Softcore is a family owned business. Under the tutelage of Floyd C. Watkins II a professional photographer for over thirty years, Softcore Photography built it business around its creed “ Where Quality and Service is at the Core”.
Floyd's career began taking photos for his high school newspaper and yearbook. He later received formal photography training in the US Navy. He took that training and founded employment freelancing and working for several organizations.
Floyd worked for several top organizations such as: Sears, Walmart, Potter’s Studio, Olan Mills, and Playboy to name a few.
Floyd later trained other family members when he moved to start his own business.
The following are the people that give Softcore Photography that personal touch:
Andre’ Watkins - Photographer and Customer Service Manager
Bruce Watkins - Photographer and Sales Manager
Andre C. Watkins - Photographer
Gerri Jones - Public Relations Manager
Sharita Jones-Tate - Technical and Creative Consultant Advisor